The company “Delibasic – Polyurethanes” sets new trends in the sleeping systems industry with new investments

The company “Delibasic – Polyurethanes” sets new trends in the sleeping systems industry with new investments

The Company ‘Delibasic – Polyurethanes d.o.o.’ was founded in 1997 with the aim of producing soft polyurethane (PU) foam for the needs of the furniture industry. In the start-up phase, it employed 5 employees and initially focused on trading with foam products. Due to the growing market demand for PU foams, the company built its own factory for the production of PU foams in 2005. In 2007, its own PU foam production enabled the development of a new production plant and product portfolio, expanding into a wider range of sleeping products. A brand called MojSan (MyDream) was created, and in 2014 the MojSan® mattress factory was opened to serve the market for mattresses and to meet better the growing demand.

Over the last 7 years, the MojSan® brand has achieved a high level of recognition in the market, and has by now become synonymous with “domestically produced and high-quality products” in the segment for sleeping systems. The recognizes four important parties, which have to be constantly satisfied in order to secure the company’s successful development: employees, owners, suppliers and customers.  Ensuring satisfaction of all four parties is the ideal basis and the company’s secret of stable growth and development of business goals. Now, in 2021, the company has three production facilities, 124 employees, seven showrooms, and the company’s products can be found in over 200 partner furniture showrooms across the region.

In our offer we have mattresses, over-mattresses, pillows, bedding, latoflex boards, beds, and other products for the sleeping range.

The business strategy of our brand is aimed at achieving complete customer satisfaction, primarily due to product quality and a professional relationship with customers. From the very beginning, the constant education of our representatives was in the focus of the company’s management with the aim of professional development, recognising and meeting customer needs, thus achieving the effect of customer awareness of the importance of quality sleep. Thanks to satisfied customers, we have achieved the effect that is most important in the work we do, and that is satisfied customers’ recommendation and sharing their positive experiences with our products amongst their friends and acquaintances. With the policy of recommended prices, we have managed to achieve a fair relationship with all our customers, regardless of the method of payment and place of sale. In our own sales channels, products can be purchased through payroll, effectively giving credits to customers through our own funds for up to 12 months without fees. At the same – recommended pricing, which is recognised and appreciated by customers throughout BiH ensures price transparency. From the very beginning, MojSan® products and the pricing policy itself were designed in such a way that we offer a high level of quality for the price paid by the customer. We can truthfully claim that products with this level raw material quality and our bespoke level of workmanship would normally command a significantly higher price with other suppliers that offer the same product quality and characteristics. We manage to offer high quality at a competitive price because we own a foam factory that produces for our end products, as well as the fact that we use the most modern machines in this industry with an emphasis on high productivity – that allowed us to adjust prices to market conditions of BiH.

Together with our partners, guided by our common business interest, we have developed cooperation that can already be characterised as quality in a very short time. This is in fact anchored in all the positive values that the MojSan brand promotes in other markets, and they are reflected in the quality of the products, the sizeable selection, which includes over 93 different sleeping items, modern identity, visualisation and design that we promote, and the superior support we provide to end customers through our partners. All of the above has led to the presence of the MojSan brand in the markets of Croatia, Slovenia, North Macedonia, Montenegro, Austria and beyond.

Through the EBRD’s “Bosnia and Herzegovina – Small and Medium Enterprises – Competitiveness Support Programme”, the MojSan® brand has made a significant investment in improving and perfecting the production of mattresses within its own factory in Kakanj. A significant investment in the modernization of the MojSan® mattress production line aims to harmonise its own technological capabilities with new market requirements, but also to set new trends in the sleeping systems industry. The investment of BAM 500,000 means upgrading and creating the necessary conditions that will enable the development of mattresses and bed systems of a new generation. The experience of producing top quality mattresses for more than a decade, with investments in new canvas processing machines, environmentally friendly methods of gluing mattresses, and new product packaging technology, will mean maintaining a leading position in the field of sleeping systems.

The company Delibasic-poliuretani d.o.o. currently employs 124 people. Occupational safety and security is given special importance, following the legislation and internally prescribed procedures. The legal regulations that we regularly implement and/or audit relate to: microclimate testing and physio-chemical harmfulness in summer and winter, regular DDD measuring, testing of means of work and electrical installations, mandatory means of safety at work, regular training of employees for jobs with special conditions and obtaining certificates (e.g., for forklift drivers), education and training for new employees or employees changing jobs, regular working hours, obtaining operating permits for all new equipment we procure – as part of the procurement of new machines and equipment.  Furthermore, special attention is paid to new safety systems (start-stop sensors) to raise the safety of operators and workers passing by machines to a higher level, possession of occupational safety studies as well as acts on risk assessment for workplaces, and training for first aid.

The production processes we perform allow us to create very small amounts of recycled materials that are reused through recycling. The materials we in the production of sleeping system are environmentally friendly and biodegradable. In recent times, we have committed ourselves to accepting returned packaging that our products were delivered in customers. This packaging material is returned to our factory, and we deliver it to recycling centres. In this way, control the whole process relating to packaging material and can ensure that higher environmental standards are met.

As in every branch of the economy, the coronavirus pandemic has left its mark. The MojSan® brand has successfully expanded its production capacities, enriched its production plant with new machines, and opened two new showrooms in BiH and expanded its sales network, despite many aggravating factors regarding the increase in the prices of raw materials and the like. As a result, the number of employees increased. We have once again confirmed that the quality of products and the satisfaction of end users is a sure way to develop any company. We must point out that, at the hight of the pandemic, we donated 1,000 mattresses to COVID clinics throughout BiH.

Our new collection of products that we launched in 2021, will enter the promotion and distribution processes now in 2022. This will definitely refresh our market segment in BiH and the region. Expanding the sales channel, production capacities, and expanding and strengthening the MojSan® brand will be the set goals for 2022.

EBRD and EU step up support for small
businesses in Bosnia and Herzegovina

EBRD and EU step up support for small
businesses in Bosnia and Herzegovina

  • Loan of up to €5 million to UniCredit Bank a.d. Banja Luka, Bosnia and Herzegovina
  • Financing to help SMEs to boost competitiveness and meet EU standards
  • Added EU-funded cashback incentive for SMEs worth 15 per cent ofthe loan amount

The European Bank for Reconstruction and Development (EBRD) is extending a loan of up to €5 million to
UniCredit Bank a.d. Banja Luka in Bosnia and Herzegovina (https://www.ebrd.com/ebrd-in-bosnia-andherzegovina.html) to improve access to finance for local small and medium-sized enterprises (SMEs).

The loan is being provided under the Bank’s SME Competitiveness Programme (https://web-smecsp.com/bosnia-and-herzegovina/), through which local SMEs can access well-structured finance, as well as
incentive grants worth up to 15 per cent of their loan amount, making their investments more affordable.


Participating small businesses will also be offered technical assistance to help prepare and implement their
investments. The grants and technical assistance are being financed by the European Union
(http://www.europa.eu/) (EU).


UniCredit Bank a.d. Banja Luka will lend the funds to SMEs for investment purposes, so that they can
upgrade their production facilities to make them compatible with EU standards in areas such as
environmental protection, worker safety and product quality. At least 60 per cent of the loans will go to
investments that support the green transition.


The financing will increase the competitiveness of local enterprises and give them greater opportunities to
succeed on the domestic, regional and international markets.


UniCredit Bank a.d. Banja Luka is one of the largest banks in the Republika Srpska, one of the two entities
constituting Bosnia and Herzegovina. The bank has 36 branches spanning almost all major cities and towns
and 435 employees. It became an EBRD partner in December 2014. This is the third credit line the EBRD has
extended to UniCredit Bank in Bosnia and Herzegovina under the programme.


Manuela Naessl, EBRD Head of Bosnia and Herzegovina, said: “We are very pleased to sign this loan
agreement today and support the strengthening of the real economy in Bosnia and Herzegovina together
with our long-standing partner Unicredit Bank a.d. Banja Luka. Overcoming the Covid-19 pandemic means
that businesses need to start investing again and this credit line will support local SMEs in making these
investments and rebuild the economy stronger, more resilient, greener and more competitive.”
Gordan Pehar, President of the Management Board of UniCredit Bank a.d. Banja Luka, said: “We are very
pleased to confirm in this way our long-term cooperation with the EBRD, which has once again recognized us
as a strategic partner in the local market. Since the beginning of our cooperation, we have secured €37
million through various favourable credit lines to support our clients and the community. The additional
funding of €5 million will allow us to continue providing support to the local economy and developing the
competitiveness and potential of local businesses. We constantly strive to do the best for our clients and the
community.”


Since it began operating in Bosnia and Herzegovina in 1996, the EBRD has invested more than €2.7 billion in
190 projects across the country.

 

EBRD and EU provide further support for
SMEs in Bosnia and Herzegovina

EBRD and EU provide further support for
SMEs in Bosnia and Herzegovina

Loan of up to €5 million to Sparkasse Bank, Bosnia and Herzegovina
Local SMEs will be able to boost competitiveness and meet EU standards
Donor supportfrom European Union
The European Bank for Reconstruction and Development (EBRD) is extending a loan of up to €5 million to
Sparkasse Bank (https://www.sparkasse.ba/bs/stanovnistvo) d.d. in Bosnia and Herzegovina
(https://www.ebrd.com/ebrd-in-bosnia-and-herzegovina.html) to boost the competitiveness of small local
businesses.
The loan to Sparkasse Bank is being provided under the SME Competitiveness Support Programme
(https://web-sme-csp.com/bosnia-and-herzegovina/), a joint initiative by the EBRD and the European Union
(http://www.europa.eu/) (EU). The loan will be secured by international sovereign bonds, the first time the
EBRD has used such a financing structure in a project with a commercial bank in Bosnia and Herzegovina.
Sparkasse will on-lend the EBRD funds to small and medium-sized enterprises (SMEs) for investments that
will improve their competitiveness and compliance with EU technical standards, for example, with regard to
energy efficiency, renewable energy, water efficiency, waste minimisation, recycling and improvements in
health and safety standards, At least 60 per cent of the loans will go to support the green transition.
The SME Competitiveness Support Programme combines loan and grant financing, offering EU-funded grant
incentives worth up to 15 per cent of the total loan amount for the successful implementation of
investments. This will make local enterprises more competitive and improve their chances of succeeding on
domestic, regional and international markets.
Sparkasse Bank manages total assets of BAM 1.84 billion (€943 million) and has more than 500 employees in
38 branches throughout Bosnia and Herzegovina. The bank services private individuals, SMEs, large
companies, institutional clients and the public sector. It is owned by Austria’s Steiermarkische Bank und
Sparkassen AG.
Manuela Naessl, EBRD Head of Bosnia and Herzegovina, said: “We are very pleased to sign this loan
agreement today and support the strengthening of the real economy in Bosnia and Herzegovina together
with our long-standing partner, Sparkasse Bank. Overcoming the Covid-19 pandemic requires businesses to
start investing again and this credit line will support local SMEs in making those investments and rebuilding
the economy to be stronger, more resilient, greener and more competitive.”
Amir Softić, CEO of Sparkasse Bank, said: “Increasing the competitiveness of the SME segment and creating
new jobs are strategic goals of Sparkasse Bank. Our mission is to support the development of the local
economy and assist companies that create added value for society. I am, therefore, very glad that, even in
these difficult times, together with our partner the EBRD, we stand firm in supporting SMEs by helping to
align their business models with EU standards and requirements. Synergies between the EBRD and
Sparkasse Bank will help companies become key generators of new employment and sustainable
development in their local communities.”
Since it began operating in Bosnia and Herzegovina in 1996, the EBRD has invested more than €2.7 billion in
190 projects across the country

EBRD and EU support small businesses in Bosnia and Herzegovina

EBRD and EU support small businesses in Bosnia and Herzegovina

    • EBRD and EU joining forces to support SMEs in Bosnia and Herzegovina
    • Loans, incentive grants and technical assistance to improve competitiveness
    • Funds will help companies to grow and upgrade to EU standards

Small and medium sized enterprises (SMEs) in Bosnia and Herzegovina will benefit from a programme from the EBRD and the EU that gives them access to loans, incentive grants and technical assistance to improve their prospects on international markets.

The package of finance and technical assistance, launched in Sarajevo today, will help small local firms improve their production capacities and processes. They will also raise the quality of their products and services through the introduction of EU norms in areas such as environmental protection, safety and quality standards.

The EBRD is providing €20 million to four partner commercial banks, UniCredit Bank Banja Luka, UniCredit Bank Mostar, Sparkasse Bank and Intesa Sanpaolo Banka, for on-lending to local SMEs. Participating companies will benefit from technical assistance to prepare projects and from incentive grants worth 15 per cent of the investment, both funded by the EU.

Ian Brown, EBRD Head of Bosnia and Herzegovina, said: “We are confident that this new programme will improve small businesses’ access to much-needed finance. The smart combination of loans and incentive grants will help them improve their performance and succeed in even more challenging markets.”  

Nicolas Bizel, Head of Operations Section for Justice and Home affairs, EU Delegation to BiH: “The new Programme is supported by the EU under the regional investment platform, which aims to enhance access to finance for SMEs with innovative and high-growth potential in the Western Balkans. The new Programme is the successor of the EU-EBRD “SME Competitiveness Facility in BiH” supported by the EU in the amount of €4 million. We hope that SMEs in Bosnia and Herzegovina will equally benefit from this new programme for investments necessary to comply with EU standards.”

As a long-standing partner of Bosnia and Herzegovina, the EBRD supports sustainable growth through a combination of investment and assistance for policy reforms. Since it began operations in the country in 1996, the EBRD has invested €2.5 billion in around 161 projects. Last year alone, the Bank invested some €200 million in 15 new projects.